Extreme marketing: Dr Amy Lehman tattoos African lake on back to promote clinic

Dr. Amy Lehman, a graduate of Chicago Booth and the Medical School, talks with the South China Morning Post about the path that led her to Lake Tanganyika, where she founded the Lake Tanganyika Floating Health Clinic. She also has a permanent reminder of her dedication to the area she serves with a tattoo of a map of the lake.

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